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The Evolution of Olympic Communication
We recently took a look at how the exponential growth of social media since the last Summer Olympics in 2008 will reshape this year’s Games in profound ways. But tracing the evolution of Olympic...
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2012 Olympic performance: PwC Report and Infographic
As we get closer to the start of the 2012 Olympic Games in London at the end of July, so interest is rising in the likely medal tallies of different countries. As a contribution to this debate, PwC has...
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Which Olympic Event is Winning on Social Media?
Buzz surrounding the Olympics continues as fans gear up for the most social and digital game ever — but what exactly are they talking about? Your Twitter feeds have likely been filled with common terms...
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How Google Remembers Top 2012 Olympians
The 2012 Summer Olympics are in the past now, after a dazzling two-plus weeks in London. Iconic moments and inspiring stories vaulted a number of athletes into sporting immortality, and their lives...
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